My Background in Brief
I am a new business marketing strategist with over 30 years of experience in the service firm arena.
In that time, I learned firsthand an important truth of service marketing:
No amount of promotional budget will succeed if the message cannot accomplish one fundamental: Communicate a compelling value that gives a prospect a reason to choose you over your competitors.
This principle is the cornerstone of my communications work today and regardless of the specific role you engage me to play, it is the added contribution I will bring to your program.
My consulting career includes work for firms in many sectors, including financial, insurance, HR, technical, healthcare, and real estate. I specialize in creating differentiated selling propositions that make my clients more competitive and improve sales performance.
As a senior vice president in charge of communications for a national insurance brokerage, I had responsibility for positioning the brand as a market leader, as well as managing sales support programs that made key contributions to the company’s double-digit growth year after year.
On the technical front…
I am an experienced corporate creative director, with an extensive background in interactive, web, video, audio and print production. I ensure my clients are on the leading edge of technologies that increase results.