I am a sales support strategist and corporate creative director with over 30 years of experience in the service firm arena.

In that time, I learned firsthand an important truth of service marketing: that no amount of promotional budget will succeed if the message cannot accomplish one fundamental: communicate a compelling value that gives a prospect a reason to choose you over your competitors.

This principle is the cornerstone of my work today and regardless of the specific role you engage me to play, it is the added contribution I will bring to your program.

My career includes work for firms in many sectors, including financial, insurance, technical, healthcare, and real estate. I specialize in creating differentiated brands that make my clients more competitive and improve sales performance.

As a senior vice president in charge of communications for a national insurance brokerage, I had responsibility for positioning the brand as a market leader, as well as managing sales support programs that contributed to double-digit growth for more than five years consecutively.

On the technical front…

I am an experienced corporate creative director, with an extensive background in interactive, web, video and print production. I emphasize being out on the leading edge of technologies for my clients.

I was among the first to introduce interactive sales brochures to professional service firms. My interactive PDF brochure work was a chapter of a nationally published Adobe Acrobat Master Class book. I am currently actively integrating video and motion graphics into online and sales materials to dramatically increase their lead generation capabilities.