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The Trap of “High Quality at an Affordable Price”
I had someone tell me recently that their competitive position was “high quality at an affordable price.” In the marketing world, this is a golden oldie. I hear some [...]
The $$ Power of Design for E-Commerce Sites
If you operate an e-commerce site, this post will show you how to you can use the $$ power of design to convert your e-commerce visitors into buyers. In [...]
A Simple Fix for Your Underperforming Website
As someone who has practiced the arcane art of marketing for 30 years, I can say with confidence that marketing is hard - except when it isn't. Sometimes we [...]
Two Statistics that Point the Way to Online Advertising Success
I ran across two intriguing statistics today that impact online advertising success. If you understand the link between the two, you will realize something about online advertising that the [...]
5 Fixes to Make Your Content Marketing Thrive
You are the proud owner of your service firm's content marketing program. Unfortunately, so far, it's been a lot of work and not a lot of return on investment. [...]
You Can’t Sell Professionalism
“I have an unparalleled track record of client service and I adhere to the highest professional standards.” Other than the suspicion that I think highly of myself, what usable [...]
Is Your Website Failing as Your Sales Gateway?
Your website is uninteresting and as best you can determine it is useless as a new business tool. You are not quite sure why. I know the source of [...]
5 Proposal Hacks to Win More
A well-crafted proposal is a beautiful thing. A compelling presentation combined with persuasive value language and stellar strategic thinking will always win the day over plodding, hackneyed lists of [...]
Reconnect to Your Value: A Visualization
Having trouble capturing your unique value proposition? Lost in a maze of jargon and me-too marketing verbiage that just isn’t performing for you? Let’s try a different tack with [...]
You are the Sale
As it turns out, you’ve been right all along. It is all about you. If you are a provider of a professional-grade service, you are vital to the success [...]
What are the first 100 words of your website?
Here is a simple tactic that can dramatically improve your promotional effectiveness without needing a degree in marketing strategy. Why do you think prospective clients visit your site? What [...]
Are You a Generic Marketer?
When the lead performance of sales communications disappoints, it is tempting to blame the content. After all, it is the suspect standing over the body with a smoking gun. But, [...]