A library of ideas designed for you.
That elusive idea to make your communications more powerful.
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Your Next Communication Project is a Golden Opportunity
Do you have a marketing communications project on the near horizon? If so, I want to make a pitch to use it as a perfect opportunity to conduct a [...]
Al and Jack’s Rules for Survival
Al Ries and Jack Trout – two legendary marketers – developed principles they called The 22 Immutable Laws of Marketing. They make for a great book, and I highly [...]
Paid Promotion May Seem Old School – But You Need It
Do you remember the old truism about success, “Showing up is half the battle?” Consider for a minute how this applies to your promotional visibility. I don’t have to [...]